It’s Playtime!

If you thought shopping was just for adults, think again, as kids will love taking the lead in these London stores. After children’s clothing? You’ll find that London has plenty to offer. Make like the Duchess of Cambridge and head to Trotters or JoJo Maman Bébé. Trotters stocks many London-inspired items, from jumpers emblazoned with the Queen’s guards to red bus toys. The store also has an aquarium, as well as a shoe-fitting and hairdressing service that is run by staff who are skilled at keeping children calm and happy.
34 King’s Road, SW3 4UD

Inspired by French style, JoJo Maman Bébé is more than 20 years old and sells chic clothes for young ones.
101 Westbourne Grove, W2 4UW

Few stores have queues around the block, but when the LEGO Store opened in Leicester Square, barriers were put up to control the flow of people. As you enter, you are greeted by a 6.53m-tall Big Ben, which is made entirely from 200,000 LEGO bricks. The model features a working clock that is illuminated at night – just like the real thing.
3 Swiss Court, W1D 6AP


It’s easy to spot Hamleys. Crowds of children are often seen outside being entertained by performers such as Rag Doll and Toy Soldier. Opened in 1760, the world-famous toy store is home to games, gadgets and soft toys. The real joy comes via the interactive elements, from piano mats to miniature helicopters that you can fly.
188-196 Regent Street, W1B 5BT

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